BoltView Inc. (“BoltView,” “we,” “our,” or “us”) operates the Fitly AI application (“Fitly AI” or the “Service”). We are committed to protecting your privacy and handling your personal information transparently and securely.

By using Fitly AI, you agree to the practices described in this Privacy Policy.

1. What We Collect

1.1 Information You Provide

When you use Fitly AI, you may provide:

• Name and email address
• Profile details (username, preferences)
• Favorite brands
• Style preferences and selections
• Saved outfits and interactions

You control what information you choose to provide.

1.2 Visual Inputs and Style Data

Fitly AI is built around visual understanding of fashion. You may upload:

• Clothing item photos
• Outfit inspiration images
• Style references
• Content shared publicly (e.g., Explore feature)

These inputs are used to analyze clothing attributes and generate personalized recommendations.

1.3 Usage and Technical Data

We automatically collect limited technical data such as:

• Device type and operating system
• App version and interactions
• Session activity (features used, time spent)
• Crash reports and diagnostics

This helps us improve performance and reliability.

1.4 Cookies and Tracking Technologies

We may use cookies, local storage, and similar technologies to:

• Improve functionality

• Analyze usage

• Enhance user experience

2. How We Use Your Information

We use your data to power and improve Fitly AI, including:

• Generating outfit and style recommendations
• Matching clothing with your preferred brands
• Personalizing your experience
• Improving recommendation quality and accuracy
• Maintaining system performance and stability
• Responding to support requests

We do not sell your personal data.

3. AI Processing

Fitly AI uses machine learning to analyze clothing and style inputs.

• Images are processed to detect categories, patterns, and compatibility
• Recommendations are generated based on your preferences and interactions
• Some data may be used in anonymized form to improve model performance

We do not use identifiable data for model training without safeguards.

4. Legal Basis for Processing (GDPR)

If you are in the EU/UK, we process your data under:

• Consent (e.g., account creation, uploads)

• Contract performance (providing the Service)

• Legitimate interests (improving and securing the Service)

5. Sharing of Information

We only share information when necessary:

5.1 Service Providers

We may work with trusted providers for:

• Hosting and cloud services
• Analytics and performance monitoring

These providers are contractually obligated to protect your data.

5.2 Legal Obligations

We may disclose information if required by law or to protect our rights.

5.3 Business Transfers

If Fitly AI is involved in a merger, acquisition, or asset sale, data may be transferred as part of that process.

6. Public Content (Explore Section)

If you choose to share content in Fitly AI's Explore section:

• It may be visible to other users
• You control what you post
• You can delete your content at any time

We are not responsible for how others interact with publicly shared content.

7. Data Retention

We retain personal data only as long as necessary to:

• Provide the Service
• Improve product performance
• Meet legal requirements

If you delete your account, your personal data will be removed within a reasonable timeframe unless retention is required by law.

8. Your Privacy Rights

Depending on your location, you may have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion

• Restrict or object to processing

• Withdraw consent

• Request data portability

California (CCPA/CPRA)

You have the right to:

• Know what data we collect

• Request deletion

• Opt out of sale (we do not sell data)

9. International Data Transfers

• Your information may be processed outside your country (including the United States).

• We implement appropriate safeguards such as contractual protections where required.

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure.

11. Children’s Privacy

Fitly AI is not intended for users under 13. We do not knowingly collect personal data from children.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted with an updated effective date.

12. Contact

Email: support@fitlyai.app